/* ============================================
LAUNCH STRATEGIES LLC — MASTER STYLESHEET
Brand Kit: Deep Navy / Slate Blue / Playfair Display / Montserrat
============================================ */

@import url(‘https://fonts.googleapis.com/css2?family=Playfair+Display:wght@600;700;800&family=Montserrat:wght@300;400;500;600;700&display=swap’);

:root {
–navy: #0D2B45;          /* Deep Navy - primary brand */
–slate-blue: #34526B;    /* Slate Blue - secondary */
–light-gray: #F2F4F7;    /* Light Gray - backgrounds */
–white: #FFFFFF;
–orange: #FF6B35;        /* High-converting CTA accent */
–gold: #C9A96E;          /* Premium accent (used sparingly) */
–dark-text: #1A1A1A;
–body-text: #3D3D3D;
–border: #E5E7EB;
–success: #10B981;
–shadow-sm: 0 2px 4px rgba(13, 43, 69, 0.06);
–shadow-md: 0 4px 12px rgba(13, 43, 69, 0.10);
–shadow-lg: 0 12px 32px rgba(13, 43, 69, 0.15);
}

- { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
font-family: ‘Montserrat’, -apple-system, BlinkMacSystemFont, sans-serif;
font-weight: 400;
line-height: 1.65;
color: var(–body-text);
background-color: var(–white);
-webkit-font-smoothing: antialiased;
}

.container {
max-width: 1200px;
margin: 0 auto;
padding: 0 24px;
}
.container-narrow { max-width: 900px; margin: 0 auto; padding: 0 24px; }

/* ============================================
TYPOGRAPHY — Playfair Display for headings
============================================ */
h1, h2, h3, h4 {
font-family: ‘Playfair Display’, Georgia, serif;
font-weight: 700;
line-height: 1.2;
color: var(–navy);
letter-spacing: -0.01em;
}
h1 { font-size: clamp(2.25rem, 5vw, 3.75rem); margin-bottom: 20px; }
h2 { font-size: clamp(1.875rem, 4vw, 2.75rem); margin-bottom: 24px; }
h3 { font-size: 1.4rem; margin-bottom: 12px; font-weight: 700; }
h4 { font-size: 1.15rem; margin-bottom: 10px; }
p { margin-bottom: 16px; font-size: 1.0625rem; }

.eyebrow {
font-family: ‘Montserrat’, sans-serif;
font-size: 0.8125rem;
font-weight: 600;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(–slate-blue);
margin-bottom: 16px;
display: inline-block;
}
.eyebrow-light { color: rgba(255,255,255,0.7); }

.text-center { text-align: center; }
.text-white { color: var(–white) !important; }
.text-white h1, .text-white h2, .text-white h3 { color: var(–white); }
.bg-navy { background-color: var(–navy); color: var(–white); }
.bg-slate { background-color: var(–slate-blue); color: var(–white); }
.bg-light { background-color: var(–light-gray); }
.bg-white { background-color: var(–white); }

section { padding: 96px 0; }
section.compact { padding: 64px 0; }

/* ============================================
BUTTONS
============================================ */
.btn {
display: inline-block;
padding: 16px 32px;
text-decoration: none;
font-family: ‘Montserrat’, sans-serif;
font-weight: 600;
font-size: 0.95rem;
letter-spacing: 0.02em;
border-radius: 4px;
text-align: center;
transition: all 0.25s ease;
border: 2px solid transparent;
cursor: pointer;
}
.btn:hover { transform: translateY(-2px); box-shadow: var(–shadow-md); }

.btn-primary {
background-color: var(–orange);
color: var(–white);
border-color: var(–orange);
}
.btn-primary:hover { background-color: #e55a2b; border-color: #e55a2b; }

.btn-secondary {
background-color: var(–navy);
color: var(–white);
border-color: var(–navy);
}
.btn-secondary:hover { background-color: var(–slate-blue); border-color: var(–slate-blue); }

.btn-outline {
background-color: transparent;
color: var(–navy);
border-color: var(–navy);
}
.btn-outline:hover { background-color: var(–navy); color: var(–white); }

.btn-outline-white {
background-color: transparent;
color: var(–white);
border-color: var(–white);
}
.btn-outline-white:hover { background-color: var(–white); color: var(–navy); }

.btn-large { padding: 20px 40px; font-size: 1.05rem; }
.btn-block { display: block; width: 100%; }

/* ============================================
NAVIGATION
============================================ */
.navbar {
background-color: var(–white);
color: var(–navy);
padding: 18px 0;
position: sticky;
top: 0;
z-index: 100;
border-bottom: 1px solid var(–border);
}
.navbar .container {
display: flex;
justify-content: space-between;
align-items: center;
}
.logo {
font-family: ‘Playfair Display’, serif;
font-size: 1.5rem;
font-weight: 800;
color: var(–navy);
text-decoration: none;
letter-spacing: -0.01em;
}
.logo .logo-rocket { color: var(–orange); margin-right: 6px; }

.nav-links {
display: flex;
gap: 32px;
align-items: center;
}
.nav-links a {
color: var(–navy);
text-decoration: none;
font-weight: 500;
font-size: 0.95rem;
transition: color 0.2s;
}
.nav-links a:hover { color: var(–orange); }

.nav-cta {
display: flex;
align-items: center;
gap: 16px;
}
.phone-link {
color: var(–navy);
text-decoration: none;
font-weight: 600;
font-size: 0.95rem;
}
.phone-link:hover { color: var(–orange); }

.language-badge {
background-color: var(–light-gray);
color: var(–navy);
padding: 6px 12px;
border-radius: 3px;
font-size: 0.8rem;
font-weight: 600;
}

.mobile-menu-toggle { display: none; background: none; border: none; font-size: 1.5rem; color: var(–navy); cursor: pointer; }

/* ============================================
HERO SECTION (Slalom/Kearney inspired)
============================================ */
.hero {
background: linear-gradient(135deg, var(–navy) 0%, #0a2238 100%);
color: var(–white);
padding: 120px 0;
position: relative;
overflow: hidden;
}
.hero::before {
content: ‘’;
position: absolute;
top: 0; right: 0;
width: 500px; height: 500px;
background: radial-gradient(circle, rgba(52, 82, 107, 0.3) 0%, transparent 70%);
border-radius: 50%;
pointer-events: none;
}
.hero .container { position: relative; z-index: 2; }
.hero h1 { color: var(–white); max-width: 900px; margin-bottom: 24px; }
.hero .subheadline {
font-size: 1.25rem;
max-width: 760px;
margin: 0 auto 32px;
color: rgba(255, 255, 255, 0.85);
line-height: 1.6;
font-weight: 300;
}
.hero.text-center .subheadline { margin-left: auto; margin-right: auto; }

.trust-bar {
display: flex;
justify-content: center;
gap: 32px;
flex-wrap: wrap;
margin-top: 40px;
padding-top: 32px;
border-top: 1px solid rgba(255,255,255,0.15);
font-size: 0.9rem;
color: rgba(255,255,255,0.75);
}
.trust-bar span { display: flex; align-items: center; gap: 8px; }
.trust-bar .check { color: var(–orange); font-weight: 700; }

.cta-group { display: flex; gap: 16px; justify-content: center; flex-wrap: wrap; margin-top: 16px; }
.cta-group.left { justify-content: flex-start; }

/* ============================================
STATS BAR
============================================ */
.stats-bar {
background: var(–white);
padding: 48px 0;
border-bottom: 1px solid var(–border);
}
.stats-grid {
display: grid;
grid-template-columns: repeat(4, 1fr);
gap: 32px;
text-align: center;
}
.stat-number {
font-family: ‘Playfair Display’, serif;
font-size: 2.75rem;
font-weight: 700;
color: var(–navy);
line-height: 1;
margin-bottom: 8px;
}
.stat-label {
font-size: 0.875rem;
color: var(–slate-blue);
text-transform: uppercase;
letter-spacing: 0.05em;
font-weight: 600;
}

/* ============================================
PROBLEM / PAIN POINTS
============================================ */
.pain-points {
list-style-type: none;
max-width: 700px;
margin: 32px auto;
text-align: left;
}
.pain-points li {
padding: 20px 24px;
margin-bottom: 12px;
background: var(–white);
border-left: 4px solid var(–orange);
border-radius: 4px;
box-shadow: var(–shadow-sm);
font-size: 1.05rem;
}
.pain-points li strong { color: var(–navy); }

.solution-statement {
color: var(–slate-blue);
font-size: 1.5rem;
margin-top: 40px;
font-family: ‘Playfair Display’, serif;
font-style: italic;
}

/* ============================================
SERVICES GRID
============================================ */
.grid {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
gap: 28px;
margin-top: 48px;
}
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-2 { grid-template-columns: 1fr 1fr; gap: 48px; }
.grid-4 { grid-template-columns: repeat(4, 1fr); gap: 24px; }

.card {
background-color: var(–white);
padding: 36px 32px;
border-radius: 6px;
box-shadow: var(–shadow-sm);
border-top: 3px solid var(–slate-blue);
transition: all 0.3s ease;
display: flex;
flex-direction: column;
}
.card:hover {
transform: translateY(-4px);
box-shadow: var(–shadow-lg);
border-top-color: var(–orange);
}
.card .card-icon {
font-size: 2rem;
margin-bottom: 16px;
color: var(–slate-blue);
}
.card h3 { color: var(–navy); margin-bottom: 12px; }
.card p { margin-bottom: 24px; flex-grow: 1; font-size: 0.98rem; }
.card .card-link {
color: var(–orange);
text-decoration: none;
font-weight: 600;
font-size: 0.9rem;
text-transform: uppercase;
letter-spacing: 0.05em;
}
.card .card-link:hover { color: var(–navy); }
.card .card-link::after { content: ’ →’; transition: margin-left 0.2s; }
.card .card-link:hover::after { margin-left: 4px; }

/* ============================================
WHY US / BENEFITS
============================================ */
.benefits-list {
list-style-type: none;
margin-top: 32px;
}
.benefits-list li {
padding: 16px 0 16px 40px;
position: relative;
font-size: 1.05rem;
border-bottom: 1px solid rgba(255,255,255,0.1);
}
.benefits-list li::before {
content: ‘✓’;
position: absolute;
left: 0;
color: var(–orange);
font-weight: 700;
font-size: 1.25rem;
}
.benefits-list li strong { color: var(–white); }
.benefits-list.dark li { border-bottom-color: var(–border); }
.benefits-list.dark li strong { color: var(–navy); }

/* ============================================
TESTIMONIALS / RESULTS
============================================ */
.testimonial {
background: var(–white);
border-left: 4px solid var(–orange);
padding: 32px;
margin-bottom: 24px;
box-shadow: var(–shadow-sm);
border-radius: 4px;
}
.testimonial p {
font-style: italic;
font-size: 1.1rem;
color: var(–dark-text);
margin-bottom: 16px;
}
.testimonial .attribution {
font-style: normal;
font-weight: 600;
color: var(–slate-blue);
font-size: 0.95rem;
margin: 0;
}

/* ============================================
PROCESS STEPS
============================================ */
.process-grid {
display: grid;
grid-template-columns: repeat(4, 1fr);
gap: 24px;
margin-top: 48px;
}
.process-step {
background: var(–white);
padding: 32px 24px;
border-radius: 6px;
text-align: center;
box-shadow: var(–shadow-sm);
position: relative;
border-top: 3px solid var(–navy);
}
.process-number {
font-family: ‘Playfair Display’, serif;
font-size: 3rem;
font-weight: 700;
color: var(–orange);
line-height: 1;
margin-bottom: 12px;
}
.process-step h4 { color: var(–navy); margin-bottom: 10px; }
.process-step p { font-size: 0.95rem; margin: 0; }

/* ============================================
PRICING TABLE
============================================ */
.pricing-table {
background: var(–white);
border-radius: 8px;
overflow: hidden;
box-shadow: var(–shadow-md);
margin-top: 32px;
}
.pricing-table table { width: 100%; border-collapse: collapse; }
.pricing-table th {
background: var(–navy);
color: var(–white);
padding: 18px 24px;
text-align: left;
font-family: ‘Montserrat’, sans-serif;
font-weight: 600;
font-size: 0.9rem;
text-transform: uppercase;
letter-spacing: 0.05em;
}
.pricing-table td {
padding: 18px 24px;
border-bottom: 1px solid var(–border);
font-size: 1rem;
}
.pricing-table tr:last-child td { border-bottom: none; }
.pricing-table tr:hover { background: var(–light-gray); }
.pricing-table .service-name { font-weight: 600; color: var(–navy); }
.pricing-table .price {
color: var(–orange);
font-weight: 700;
font-family: ‘Playfair Display’, serif;
font-size: 1.05rem;
}

/* ============================================
FAQ ACCORDION
============================================ */
.faq-list { max-width: 800px; margin: 32px auto 0; }
.faq-item {
background-color: var(–white);
padding: 28px 32px;
border-radius: 6px;
margin-bottom: 12px;
box-shadow: var(–shadow-sm);
border-left: 3px solid var(–navy);
transition: all 0.2s;
}
.faq-item:hover { border-left-color: var(–orange); }
.faq-item h3 {
color: var(–navy);
margin-bottom: 10px;
font-size: 1.2rem;
font-family: ‘Playfair Display’, serif;
}
.faq-item p { margin: 0; }

/* ============================================
FOUNDER / ABOUT BLOCK
============================================ */
.founder-block {
display: grid;
grid-template-columns: 1fr 1.5fr;
gap: 48px;
align-items: center;
}
.founder-photo {
width: 100%;
aspect-ratio: 1;
background: linear-gradient(135deg, var(–navy), var(–slate-blue));
border-radius: 8px;
display: flex;
align-items: center;
justify-content: center;
color: var(–white);
font-family: ‘Playfair Display’, serif;
font-size: 4rem;
font-weight: 700;
box-shadow: var(–shadow-lg);
}
.founder-credentials {
display: flex;
flex-wrap: wrap;
gap: 8px;
margin-top: 20px;
}
.credential-badge {
background: var(–light-gray);
color: var(–navy);
padding: 6px 14px;
border-radius: 100px;
font-size: 0.85rem;
font-weight: 600;
}

/* ============================================
FORMS — MULTI-STEP INTAKE
(Modeled after SBA Form 1919 + NJEDA portal + bank loan apps)
============================================ */
.form-container {
max-width: 760px;
margin: 0 auto;
background: var(–white);
padding: 56px 48px;
border-radius: 8px;
box-shadow: var(–shadow-lg);
}

.form-progress {
display: flex;
justify-content: space-between;
margin-bottom: 40px;
position: relative;
}
.form-progress::before {
content: ‘’;
position: absolute;
top: 16px; left: 0; right: 0;
height: 2px;
background: var(–border);
z-index: 1;
}
.progress-step {
flex: 1;
text-align: center;
position: relative;
z-index: 2;
}
.progress-step .step-circle {
width: 32px;
height: 32px;
border-radius: 50%;
background: var(–white);
border: 2px solid var(–border);
color: var(–slate-blue);
display: inline-flex;
align-items: center;
justify-content: center;
font-weight: 700;
font-size: 0.85rem;
margin-bottom: 8px;
}
.progress-step.active .step-circle {
background: var(–orange);
border-color: var(–orange);
color: var(–white);
}
.progress-step.complete .step-circle {
background: var(–navy);
border-color: var(–navy);
color: var(–white);
}
.progress-step .step-label {
font-size: 0.75rem;
font-weight: 600;
color: var(–slate-blue);
text-transform: uppercase;
letter-spacing: 0.05em;
display: block;
}

.form-step { display: none; }
.form-step.active { display: block; }
.form-step h3 {
color: var(–navy);
margin-bottom: 8px;
font-size: 1.5rem;
}
.form-step .step-description {
color: var(–slate-blue);
margin-bottom: 28px;
font-size: 0.95rem;
}

.form-row {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 16px;
margin-bottom: 20px;
}
.form-row.full { grid-template-columns: 1fr; }
.form-row.thirds { grid-template-columns: 1fr 1fr 1fr; }

.form-group {
display: flex;
flex-direction: column;
margin-bottom: 20px;
}
.form-group label {
font-weight: 600;
margin-bottom: 8px;
color: var(–navy);
font-size: 0.9rem;
}
.form-group label .required { color: var(–orange); }
.form-group .field-help {
font-size: 0.8rem;
color: var(–slate-blue);
margin-top: 4px;
}

.form-group input[type=“text”],
.form-group input[type=“tel”],
.form-group input[type=“email”],
.form-group input[type=“number”],
.form-group input[type=“date”],
.form-group select,
.form-group textarea {
padding: 12px 14px;
border: 1.5px solid var(–border);
border-radius: 4px;
font-family: ‘Montserrat’, sans-serif;
font-size: 1rem;
background: var(–white);
color: var(–dark-text);
transition: border-color 0.2s, box-shadow 0.2s;
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
outline: none;
border-color: var(–orange);
box-shadow: 0 0 0 3px rgba(255, 107, 53, 0.1);
}
.form-group textarea { min-height: 120px; resize: vertical; }

.checkbox-group, .radio-group {
display: flex;
flex-direction: column;
gap: 10px;
margin-top: 8px;
}
.checkbox-group label, .radio-group label {
display: flex;
align-items: flex-start;
gap: 10px;
font-weight: 400;
cursor: pointer;
font-size: 0.95rem;
color: var(–body-text);
}
.checkbox-group input, .radio-group input { margin-top: 4px; }

.form-divider {
height: 1px;
background: var(–border);
margin: 28px 0;
}

.form-section-title {
font-family: ‘Playfair Display’, serif;
color: var(–navy);
font-size: 1.15rem;
margin: 24px 0 16px;
padding-bottom: 8px;
border-bottom: 2px solid var(–orange);
}

.form-disclaimer {
background: var(–light-gray);
padding: 16px;
border-radius: 4px;
font-size: 0.85rem;
color: var(–slate-blue);
margin-bottom: 20px;
border-left: 3px solid var(–slate-blue);
}

.form-buttons {
display: flex;
justify-content: space-between;
margin-top: 32px;
gap: 12px;
}
.form-buttons .btn { flex: 1; max-width: 220px; }
.form-buttons .btn-back {
background: var(–white);
color: var(–slate-blue);
border-color: var(–border);
}
.form-buttons .btn-back:hover { border-color: var(–slate-blue); color: var(–navy); }

/* ============================================
SECONDARY HERO (sub-page hero)
============================================ */
.sub-hero {
background: linear-gradient(135deg, var(–navy) 0%, var(–slate-blue) 100%);
color: var(–white);
padding: 80px 0 60px;
text-align: center;
}
.sub-hero h1 { color: var(–white); font-size: clamp(2rem, 4vw, 3rem); }
.sub-hero p { color: rgba(255,255,255,0.85); max-width: 700px; margin: 0 auto; font-size: 1.15rem; }

/* ============================================
PROGRAM CARDS (NJEDA grants)
============================================ */
.program-card {
background: var(–white);
padding: 28px 24px;
border-radius: 6px;
box-shadow: var(–shadow-sm);
border-top: 4px solid var(–orange);
transition: all 0.3s;
}
.program-card:hover { transform: translateY(-3px); box-shadow: var(–shadow-md); }
.program-card .program-amount {
font-family: ‘Playfair Display’, serif;
font-size: 1.75rem;
color: var(–orange);
font-weight: 700;
margin-bottom: 8px;
}
.program-card h3 { color: var(–navy); font-size: 1.15rem; margin-bottom: 12px; }
.program-card p { font-size: 0.95rem; margin-bottom: 16px; }
.program-card .program-meta {
font-size: 0.825rem;
color: var(–slate-blue);
border-top: 1px solid var(–border);
padding-top: 12px;
margin-top: 12px;
}

/* ============================================
FOOTER
============================================ */
.site-footer {
background-color: #061629;
color: rgba(255,255,255,0.7);
padding: 64px 0 24px;
font-size: 0.9rem;
}
.footer-grid {
display: grid;
grid-template-columns: 2fr 1fr 1fr 1fr;
gap: 48px;
margin-bottom: 40px;
}
.footer-col h4 {
color: var(–white);
font-family: ‘Montserrat’, sans-serif;
font-size: 0.9rem;
text-transform: uppercase;
letter-spacing: 0.1em;
margin-bottom: 16px;
font-weight: 600;
}
.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 8px; }
.footer-col a {
color: rgba(255,255,255,0.7);
text-decoration: none;
transition: color 0.2s;
}
.footer-col a:hover { color: var(–white); }

.footer-brand { font-family: ‘Playfair Display’, serif; font-size: 1.5rem; color: var(–white); font-weight: 700; margin-bottom: 12px; }
.footer-tagline { font-style: italic; margin-bottom: 16px; color: rgba(255,255,255,0.6); }

.footer-bottom {
border-top: 1px solid rgba(255,255,255,0.1);
padding-top: 24px;
text-align: center;
font-size: 0.825rem;
color: rgba(255,255,255,0.5);
}
.footer-bottom .disclaimer { margin-top: 8px; line-height: 1.5; }

/* ============================================
MOBILE STICKY CALL
============================================ */
.mobile-sticky-call {
display: none;
position: fixed;
bottom: 16px;
right: 16px;
background-color: var(–orange);
color: var(–white);
padding: 14px 22px;
border-radius: 100px;
text-decoration: none;
font-weight: 700;
font-size: 0.95rem;
box-shadow: 0 4px 16px rgba(255, 107, 53, 0.4);
z-index: 1000;
}

/* ============================================
RESPONSIVE — MOBILE
============================================ */
@media (max-width: 1024px) {
.grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); }
.stats-grid { grid-template-columns: repeat(2, 1fr); }
.footer-grid { grid-template-columns: 1fr 1fr; }
.process-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 768px) {
section { padding: 64px 0; }
.nav-links { display: none; }
.nav-cta .language-badge { display: none; }
.navbar .container { gap: 12px; }
.grid, .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; }
.stats-grid { grid-template-columns: 1fr 1fr; gap: 24px; }
.process-grid { grid-template-columns: 1fr; }
.form-row, .form-row.thirds { grid-template-columns: 1fr; }
.founder-block { grid-template-columns: 1fr; }
.footer-grid { grid-template-columns: 1fr; gap: 32px; }
.form-container { padding: 32px 24px; }
.form-progress { font-size: 0.7rem; }
.progress-step .step-label { display: none; }
.trust-bar { gap: 16px; flex-direction: column; }
.hero { padding: 80px 0; }
.mobile-sticky-call { display: block; }
.pricing-table { font-size: 0.875rem; }
.pricing-table th, .pricing-table td { padding: 12px 16px; }
.form-buttons { flex-direction: column-reverse; }
.form-buttons .btn { max-width: none; }
}